The Ascendent describes how one is seen by others. It is the outermost part of the personality and it is displayed most when communicating with strangers or acquaintances as well as in youth.
Knowing what sign one’s ascendent is will help them to understand the way other see them and why they receive the reactions they do. When reading things about rising signs one must keep in mind that it is not describing their “ego” or core personality like their sun sign is, but instead it is focusing on the more external and “shallow” aspects of the self.
Look to the ascendent for help with social issues and problems that exist on a more business/acquaintance level.